Behind the Scenes – Firehall Brewery in Oliver BC

PART II – Get More Customers Using The Internet

by OKLocal | Sep 22, 2020 | OkLocal

How To Get Customers Using The Internet – Part I

by OKLocal | Sep 22, 2020 | OkLocal

Before we get too far into “How To Customers Using The Internet”, let’s talk about why you would want to, and why, if you’re not, you’re losing out on a huge opportunity. Probably thousands, if not tens of thousands of dollars in missed income.

Years ago there was a great little restaurant down the street from our house. It was one of my favourite places. A little hideaway, a dive.. Yes, but it had the best and juiciest burgers you’ve ever seen. I’m not just talking about fast food burgers and fries. They had some really great, handmade, gourmet, mouth-watering, food. And the owners – They were some of the most outgoing and friendliest people you’d ever meet. You know, like the old Italian restaurant owner who loves to greet everyone, shake their hands, and really get to know his customers.

Except these guys didn’t have grey hair. They were maybe in their 40s. The kind of people you know would go out of their way to make sure your experience at their restaurant was as good, if not better than sitting down at a high-end restaurant. Great food, wonderful service, and at a price that didn’t leave you scared to go back.

A triple threat right?

Up on their wall, as you walked into the restaurant, you could see a small sign that said, “Regina’s best-kept secret!”

They did little advertising, or promotions as they relied on word of mouth and customer referrals to keep them going. It worked… for a while.

That is until the city was expanding, new shopping centers were opening up and moving in. Chain restaurants, fast food, box restaurants, who all knew the power of advertising.

So even though we all know chain restaurants have okay food, they have okay staff, they have okay service, their numbers tend to grow month over month. All because they know the power of attracting new customers by building awareness through advertising.

Slowly that great little restaurant got slower, with less customers coming in so much so it got to a point where they had to shut down the restaurant.

They had to shut down because businesses who knew how to advertise moved into their local market, and drowned them out. These competitors (even though there was more than enough business for everyone) seemingly took over the market.

Now this was before the domination of Facebook, Instagram and Google, and before you could reach new customers almost instantly online. But the principle is still the same. Businesses who advertise, get more customers. They retain those customers and their business can continue to grow month after month.

Even though we’re far past the dawn of the internet. Even though most of the world, including you and I, and almost every one of your customers are online. Businesses are not using the web to advertise the right way.

If you’re like most businesses, you’re probably posting a few selfies throughout the week, sharing something funny, and asking people to buy buy buy… or to book in.

This type of advertising isn’t advertising, and it doesn’t work for the long haul.

A big part of the problem is that for so long, the social platforms we use to advertise on, used to be free. There was a time you could reach all of your customers with doing very little work. If you put in the time. Facebook and Google were easy to use.

You could post a blog on your website, create a post on Facebook and you would see customers react. For awhile you could easily grow your social media presence with very little effort.

In the last couple of years, these platforms that were free to use, have become pay to play platforms if you’re a business. If you’re not paying, you’ve probably noticed how you show up less and less in your customers news feed.

It doesn’t mean that if you don’t pay you won’t see much value, it’s just that if you don’t pay you won’t get the reach and attention you deserve.

That’s why in this book I’ve put together amazing, ass-kicking tactics and strategies that will get you much more reach, with a marketing budget, and little time to get you in front of your audience. Best of all, we’ll work to refine your message so when you do put money behind a campaign, you’ll get maximum return for your marketing dollar.

Even if you’re a business yet, this is powerful stuff for you to build your brand.

Over the last 15 years we’ve had the opportunity to work with hundreds of small business owners, and clients who simply want to build their brand. Helping people like you increase sales with more clients using the internet.

Most of them now dominating their local market on Facebook, Instagram, and on Google. In fact they’re on top, and with minimal effort.

While we’re going to cover each platform throughout this book here’s a quick recap that will help you understand how you can dominate your local market using social media and advanced marketing strategies.

Head Over to Part II to Keep Reading About What Social Platforms You Need To Focus On.